Bear Paw Consulting engages with clients to support new business initiatives - exploring new business opportunities for larger firms or working with startup companies to draft or refine their business plans - allowing them them to better understand their business, their target market and the associated market landscape (customers, partners, and competitors), and how to align their business and organization to maximize business potential.

Bear Paw most often fills an expertise or bandwidth gap on the executive management team, acting as a virtual team member to achieve a key business milestone - such as a funding event. Bear Paw's value-add comes not only from its extensive experience, but more importantly through custom primary and secondary customer, market, and competitive research, which allows the voice of the market to be brought into the executive team's strategy development and decision-making processes.

Each project Bear Paw undertakes is unique, and requires a customized response. However, tasks that are common to most projects include:

• Developing a clear and deep understanding of the market landscape, specific target market segments, and customer needs.
• Identifying the "complete solution" - all of the components required for the client’s product or service to deliver value to the customer.
• Determining and/or clarifying the compelling value proposition - exactly what tangible benefit the client’s product or service delivers to the customer and how that benefit is distinct relative to the available alternatives.
• Developing effective messaging to communicate the compelling value proposition to the target customers, as well as the market at large.
• Developing profitable business models - determining exactly how to monetize the delivery of the client’s product or service to customers.
• Identifying the appropriate routes-to-market through which the client’s product or service can be delivered to the customer.
• Identifying and establishing the strategic partnerships required to ensure the complete solution is effectively enabled and to increase go-to-market leverage.
• Establishing and closing funding relationships.
• Recommending specific organizational changes that can optimize the client's chances for business success.

Bear Paw’s projects often result in authoring or refining the client's business plan. Once the business strategy and plan have been established, Bear Paw often continues to work with its clients in an operational role - executing the strategies and plans that have been developed - until a permanent, full-time business owner is in place.