Bear Paw has been delivering successful business, product, and marketing strategies to some of the leading high technology firms, including Adobe Systems, Apple, SanDisk, and Nokia. The specific engagements that Bear Paw has undertaken are listed below.

Adobe Systems (1998 - present)

  • Business, product, and go-to-market strategy for Adobe’s 3D printing strategy and business initiative. (2013-15)
  • 3D product strategy for Digital Imaging business unit. (2014-15)
  • Product, business, and partnering strategy for Adobe Ink intelligent stylus. (2011-13)
  • Business strategy for Adobe’s online video solution (2012)
  • Photoshop licensing research and knowledge workers opportunity analysis (2011-12)
  • Adobe Digital Publishing Solution messaging strategy (2011)
  • Adobe Media Server sales enablement strategy (2011)
  • Adobe Digital Home business strategy (2010)
  • Adobe Flash Platform and RIA developer engagement strategy (2010)
  • Creative Suite enterprise go-to-market strategy (2009-11)
  • Enterprise Field Marketing strategy (2008-09)
  • Acquisition business case for Adobe’s Enterprise business unit. (2007-08)
  • Business and market development strategy for Adobe’s Platform business unit. (2006)
  • Competitive response strategy for Adobe’s Knowledge Worker business unit. (2006)
  • Marketing strategy for Adobe's Acrobat user community initiative. (2005)
  • Vertical solutions marketing strategy for Adobe’s Enterprise business unit. (2004-05)
  • Launched Adobe's first-ever enterprise developer outreach working with strategic partners IBM and SAP. (2004)
  • Market requirements and vertical market segmentation framework for Adobe's Creative Suite 2. (2003-04)
  • Long-range business strategy for Adobe's PostScript business unit. (2002-03)
  • Business strategy for expanding the reach of Adobe's Creative Professional business unit. (2002)
  • Workgroup productivity strategy for the Creative Professional business unit. (2002)
  • Solutions marketing strategy for Acrobat. (2001-02)
  • Adobe's eBooks business strategy and operational plan. (2001)
  • Internet Printing business strategy and operational plan. (2001)
  • "ePaper" marketing strategy for Acrobat, drove business growth from $100M to $300M. (1998-99)
  • Business plan and internal funding for Adobe Online. (1998)

SanDisk (2013)

  • Business strategy for ExpressCache client software.

Intermec Technologies (2008)

  • Marketing strategy for Intermec’s software product line.

Nokia Enterprise Solutions (2005-2007)

  • Market segmentation model and messaging architecture.
  • Market cluster-based marketing strategy analysis.
  • Software marketing best practices analysis.
  • Marketing operations plan, including revenue and metrics models for target routes-to-market.
  • Strategic planning process for marketing strategy development.
  • Solutions marketing strategy and plan.
  • Go-to-market competitive analysis for enterprise mobility solutions.

Apple (2003)

  • Business strategy for increasing Apple's penetration into the small and home business market segment.

Garage Technology Ventures, executive-in-residence (2000-2001)

  • Interim CEO for two Garage.com portfolio companies - drove fund raising efforts, developed company strategies and business plans, and closed customer and partner relationships.

Sensory Science, iCache media appliance group - since restructured under the GoVideo brand (2000)

  • Business strategy and strategic partner development.

OpenHouse, application development and runtime framework for interactive TV - since acquired by Digital Reflection, Inc. (1999-2000)

  • Interim President, business strategy and fund raising through the eventual acquisition of the company.
  • Relationship with Garage.com which established OpenHouse as a Garage.com portfolio company.

Catalog City (since renamed Shop.com), custom online shopping malls, in particular for mail-order catalog merchants (1999)

  • New business models to better align business strategy with company assets.
  • Strategic business partnerships, including Disney/Go Network, NBCi, Excite, and Quixtar (Amway).

Ericsson CG Technologies (spun out of Ericsson as Cygnion, Inc.), SOHO wireless phone system (1997-99)

  • Business plan that allowed Cygnion to secure $40M in external funding and spin out of Ericsson.
  • Initial marketing, distribution, and business development plans and relationships with large CE retailers in US.

Stagecast Software, Internet authoring software for children (1997)

  • Original business plan that led to initial round of venture financing.