Adobe Systems (1998-present)
- Assisted in the development of an acquisition business case for Adobe’s Enterprise business unit (2007)
- Developed a business and market development strategy for Adobe’s Platform business unit (2006)
- Developed a competitive response strategy for Adobe’s Knowledge Worker business unit (2006)
- Developed the marketing strategy for Adobe's Acrobat user community initiative (2005)
- Developed and implemented a vertical segment-specific solutions marketing strategy and program for Adobe’s Enterprise business unit (2004-05)
- Developed a strategy for and launched Adobe's initial enterprise developer outreach working with strategic partners IBM and SAP (2004)
- Drafted market requirements and developed vertical market segmentation framework for Adobe's Creative Suite 2 (2003-04)
- Developed long-range business strategy for Adobe's PostScript business unit (2002-03)
- Developed the overall business strategy for expanding the reach of Adobe's Creative Professional business unit (2002)
- Developed Adobe's workgroup productivity strategy for the Creative Professional business unit (2002)
- Developed solutions marketing strategy for Acrobat (2001-02)
- Developed Adobe's eBooks business strategy and operational plan (2001)
- Developed Internet Printing business strategy and operational plan (2001)
- Defined and developed the "ePaper" marketing strategy for Acrobat, which helped to grow the business from $100M to $300M (1998-99)
- Wrote business plan and secured internal funding for Adobe Online (1998)
Nokia Enterprise Solutions (2005-2007)
- Developed market segmentation model and messaging architecture
- Developed market cluster-based marketing strategy analysis
- Published software marketing best practices analysis
- Published marketing operations plan, including revenue and metrics models for target routes-to-market
- Assisted with strategic planning process for marketing strategy development
- Developed solutions marketing strategy and plan
- Completed detailed go-to-market competitive analysis for enterprise mobility solutions
Apple Computer (2003)
- Developed business strategy for increasing Apple's penetration into the small and home business market segment
Garage Technology Ventures, executive-in-residence (2000-2001)
- Acted as interim CEO for two Garage.com portfolio companies
- Drove fund raising efforts, developed company strategies and business plans, and closed customer and partner relationships
Sensory Science, iCache media appliance group - since restructured under the GoVideo brand (2000)
- Refined business strategy based on primary and secondary research
- Established relationships with prospective strategic business partners
OpenHouse, application development and runtime framework for interactive TV - since acquired by Digital Reflection, Inc. (1999-2000)
- Acted as interim President to develop business strategy and drive fund raising efforts through the eventual acquisition of the company
- Closed relationship with Garage.com which established OpenHouse as a Garage.com portfolio company
- Established relationships with strategic industry partners and early customers
Catalog City (since renamed Shop.com), custom online shopping malls, in particular for mail-order catalog merchants (1999)
- Developed new business models to better align business strategy with company assets
- Closed strategic business partnerships, including Disney/Go Network, NBCi, Excite, and Quixtar (Amway)
Ericsson CG Technologies (spun out of Ericsson as Cygnion, Inc.), SOHO wireless phone system (1997-99)
- Wrote business plan that allowed Cygnion to secure $40M in external funding and spin out of Ericsson
- Developed initial marketing, distribution, and business development plans
- Established distribution relationships with large CE retailers in US
Stagecast Software, Internet authoring software for children (1997)
- Wrote original business plan that helped Stagecast close its initial round of venture financing